Storage Choice
Summary: Marketing Planning Meeting June 19

Hosted by Lucas and Jenn Boyd

Social media updates and Instagram
Jennifer reviewed the current social media posting strategy, noting that she had been posting
primarily to Instagram but realized the content was not automatically syncing to Facebook. She
will now actively post to both Instagram and Facebook to ensure consistent coverage across
platforms. The team also identified that the Pascagoula location does not have an Instagram
account, and they will work to get that set up.

Developing short-form video content
The team discussed plans to create a series of short, 30-60 second animated videos that tell the
"history of storage" in a humorous, lighthearted way. The videos will use a slideshow-style
format with voiceover to convey the message. The goal is to create shareable, viral-worthy
content that promotes Storage Choice's services.

Search engine optimization (SBO)
Jennifer explained the SBO (search box optimization) strategy, where Storage Choice is
reserving specific keyword phrases related to their locations (e.g. "storage Pascagoula") to have
those populate as auto-complete suggestions in search engines like Bing and Google. This is
expected to drive more targeted traffic to their listings.

Reputation management and customer engagement
The team discussed plans to add a call-to-action on all customer receipts and communications,
encouraging them to follow Storage Choice on social media, leave reviews, and engage with the
brand. They also explored the idea of running a promotion where customers could win a trip for
interacting with the Facebook page.

Developing a "Local Heroes" content series 
The team outlined a plan to interview Storage Choice's commercial clients, capturing their
stories and testimonials about how the company has benefited their business. These interviews
will be used to create both written articles and short video clips that can be shared across
Storage Choice's digital platforms.

"We Appreciate Every Opportunity to Serve You! Your Feedback is Always Welcome!" Lucas and Jenn Boyd

Please, share your thoughts, questions and ideas!